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VentureBeat Home. Watch now! No one can argue that mobile has transformed communication. Chris Best certainly enjoyed hearing that. This preference for individualized messaging is something more brands are paying attention to. But the individual messaging works best.
Because users have already opted in, Kik says 70 percent of branded messages are opened in the first hour, and the click-through rates are 10 to 50 times higher than on Twitter or Facebook. But since being acquired by Facebook last October, WhatsApp might have to change its tune. Facebook, a public company, is unlikely to leave such a valuable property unexploited. Still, for the time being, Kik is unique in North America. The app is most like the Chinese messaging app WeChat. WeChat has legitimized the messenger as an ad platform in China, but Kik is still trying to figure out how to make it work with a North American audience.
While this is an interesting cultural distinction, it may not remain one. Here in North America, youth are being introduced to the Internet for the first time through tablets and smartphones. Theirs is a mobile world. Brands would be wise to take note. Chris Best, Co-Founder and CTO of Kik, will be ing other execs at the Mobile Summit and participating in a fireside session on reaching audiences in the mobile landscape. We may collect cookies and other personal information from your interaction with our website. For more information on the of personal information we collect and the purposes we use them for, please view our Notice at Collection.
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